Introduction to Balance Scorecarding…

November 25th, 2008

Today I am going to Introduce Balance Scorecarding, which is one of many theories to effective strategic planning and management. 

The Balance Scorecard was introduced by Dr. Robert Kaplan and David Norton in the early 1990’s as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more ‘balanced’ view of organizational performance.